Articles

Good content not only performs. It has staying power. There are always going to be those who think content doesn’t matter much. As long as it’s written for the algorithm, follows recent content trends , and checks all the boxes, it's good to go. That certainly seems to be the case over on LinkedIn, where every other post is about how you have to “work with AI”. I think one of the things these posts are missing, though, is that we all went through the same thing with SEO. If y

A marketer friend once told me, "No social media is better than bad social media." I think this applies to content of all kinds. I see dozens of websites per week that have a great-looking blog section, and the latest post was in 2024. What does this say to you? To me, it’s a clear indication that a brand doesn’t follow through on ideas. It tells me that someone, somewhere, told the CEO that business blogging was a great marketing tool. When it didn’t pan out right away, it