Why Content Trends Are Less Important Than You Might Think

Good content not only performs. It has staying power.

There are always going to be those who think content doesn’t matter much. As long as it’s written for the algorithm, follows recent content trends, and checks all the boxes, it's good to go. That certainly seems to be the case over on LinkedIn, where every other post is about how you have to “work with AI”.

I think one of the things these posts are missing, though, is that we all went through the same thing with SEO. If you stuffed enough keywords onto a page, it would rank, and your potential customers would find it. But perhaps we’ve all forgotten: That stopped working.

Throughout all content trends (and AI “writing” is a trend, sorry), there has been a major shift in how we do things. Then, once that bubble bursts, we’re always left with the same old story. Content written for people to actually read persists. That’s never going to go away. You can trust those of us who have been here all along.

If you're ready to elevate your content with engaging, polished writing that meets deadlines and fulfills your specific goals, let’s connect. Reach out today to discuss your project, get a quote, or simply ask a question. Either way, I’m here to help bring your ideas to life.